Marketing Your Way to Higher Profits

Location:       City University
Business Park Sofia
Mladost 4, Bldg. 11 B, floor: 1 B
Sofia 1715
Date & Time: Monday, November 6, 2006
Registration: 14:00 - 14:30 
Workshop: 14:30 – 16:30
Q&A Session: 16:30 - 17:30

Marketing is one of the most important, but least understood aspects of business. Some people say marketing is an art rather than a science because the success of marketing campaigns is often difficult to gauge.  In some respects this is true, but you can minimize the "voodoo" and create an effective marketing plan that will have customers begging for your product.

Join the MIT Enterprise Forum for a workshop on how to design an effective marketing strategy. This workshop will walk you through the steps required to find the most profitable customers and how to develop the best marketing campaign to reach those customers.  We'll see how to get measurable results from your marketing campaigns so you know what is and isn't working. You'll see why the marketer needs to be an expert on strategy, sociology, economics and psychology.  The workshop will also include a panel of local experts who will bring their insight and experience into the process.

Presenter: Ryan Lyford

Panelists:
Rumyana Kalcheva, Managing Director, Market Test JSC
Evgeni Tsonev, Vivatel

Gerassim Slavov, Director of Marketing Communications, Mobiltel

Moderator: Professor Ellen Greenberg

To register for the workshop download the registration form, fill it in and e-mail or fax it to Lora Lazarova at lora"at"ceed-bulgaria"dot"org or (02) 819 43 44. The participation fee is 30 lv if paid in advance and 35 lv if paid at the door.

BIOs

Ryan Lyford, Presenter

Ryan Lyford has over 8 years of marketing, strategy and project management experience. Most recently he has been assisting small and medium sized enterprises in Bulgaria with a range of projects including marketing and corporate strategy plans. Previously he worked in the USA for PricewaterhouseCoopers, Tyco International and Bose Corporation. He has also acted as a consultant for a small technology start-up in the Boston area. Ryan has a B.S. in Electrical Engineering from the University of Michigan and an MBA and M.S. in Information Systems from Boston University.

Professor Ellen Greenberg, Moderator
Professor Ellen Greenberg received her B.S. degree from the Massachusetts Institute of Technology and her MBA and Ph.D. from Columbia University’s Graduate School of Business.  She has been living and teaching in Bulgaria for 13 years, and co-founded the Sofia based Diagnostic and Consultative Medical Center Greenberg named after her father Dr. I. S. Greenberg. Professor Greenberg currently teaches at Sofia University.