Creating a Business Plan

Location:       City University
Business Park Sofia
Mladost 4, Bldg. 11 B, floor: 1 B
Sofia 1715
Date & Time: Saturday, May 13, 2006
Coffee & Registration: 09:30 - 10:00 
Workshop: 10:00 – 13:00
Q&A Session: 13:00 - 14:00

For many managers, writing a business plan was simply an exercise required in many business school classes.  For the entrepreneur, the business plan is more than an exercise, it is an essential component in the development of a new organization – perhaps the most essential component.

The business plan is like a resume for the organization.  A well-written business plan is an entrée to open doors for investment and funding, incorporating, banking, and hiring top people to work in the organization.  The business plan gives more than the budgets and P & L projections necessary to garner seed capital.  It should also tell prospective stakeholders exactly what you plan to do, how you intend to conduct your business, and what business sector(s) are open to you.  It should demonstrate your understanding of the competition, and where you will have comparative advantages.  It should show that you have a broad AND narrow understanding of the local and global economy.

A good business plan serves the entrepreneur even if he or she does not apply for financing, because it helps one to better understand the dynamics and mechanics of the business of the new venture; to have a more structured and objective look at the new business; and it acts as a checklist that makes sure no major factor is omitted.

The MIT Enterprise Forum workshop will give you guidance in creating your business plan for a new enterprise, or improving the business plan for an existing business.  Participants are encouraged to bring a draft of their business plan to the presentation; the organizers may be able to give comments.

Moderator

Professor Ellen Greenberg received her B.S. degree from the Massachusetts Institute of Technology and her MBA and Ph.D. from Columbia University’s Graduate School of Business.  She has been living and teaching in Bulgaria for 13 years, and co-founded the Sofia based Diagnostic and Consultative Medical Center Greenberg named after her father Dr. I. S. Greenberg. Professor Greenberg currently teaches at Sofia University.

To register for the workshop download the Registration Form, fill it in and e-mail or fax it to Nikolay Yarmov at This e-mail address is being protected from spambots. You need JavaScript enabled to view it or (02) 819 43 44. The participation fee is 30 lv if paid in advance and 35 lv if paid at the door.